The film is a 12-minute "oner" that follows a part of life of a desperate former miner. After losing his job and drowning in debt, he records a heartfelt plea on his camcorder, hoping for help. But the man he borrowed money from, suddenly appears, interrupts his filming by beating him and destroying his camera. The footage survives and eventually ends up in the hands of a content creator who sees its viral potential. What the miner gets in return is nothing, but humiliation.